Episode Transcript
[00:00:00] Today I want to share with you the number one thing that people say to me whenever I do a speaking engagement.
[00:00:06] And, you know, sometimes you stand around and people come up to you afterward. And across the board, across the board, for decades, when I have been doing business talks, the number one thing people will stand in line for hours to tell me is, we used to do that. Like when our business was growing and working, we used to do that.
[00:00:34] And it begs the question, if you were doing something at one point in time that was working, what would make it stop? What. What would make you turn from something that was actually working and decide to do something different?
[00:00:50] And the answer, my friend, is boredom. And that's what we're going to talk about today on Fix this. Grow fast. My name is Genvskori for those of you that may not have met me before.
[00:01:01] I am your C suite sales strategy friend who has done the C suite thing as well as the entrepreneurial thing. And I'm out here teaching y', all, and I mean it with all sincerity, how to make bank actually doing sales in a more impactful, aligned and sustainable way.
[00:01:23] So today we are talking about what do you do when things feel boring?
[00:01:30] And the answer is lean into the boredom. You know, the number one thing that we don't talk about enough is that there are stages in your business. And the first stage for most people is run based on adrenaline and excitement.
[00:01:48] I have heard the term and used the term organized chaos for a really long time. It's this notion that you're so excited about something that you go into it totally raw and passionate and it's just like guns blaring. Everybody's excited. You're excited, I'm excited, the people that are in it are excited. And we're just running 100% based on excitement, adrenaline hits, and emotional highs.
[00:02:18] The problem with this, which is something I learned later, is that what you end up doing is teaching yourself that confidence is something you feel, it's something you feel, it's not something that you embody.
[00:02:38] So if confidence is a feeling basically based on adrenaline and excitement.
[00:02:44] And now I've created systems in my business and processes in my businesses that actually start to work at some point in time, you are going to wake up and tell yourself, self, this feels. This feels oddly quiet.
[00:03:05] That is the entire point when your sales are growing and it feels calm when your sales are growing, when your business is growing and you find that you have more time for your family, your friends, the things that you love doing.
[00:03:25] That is entirely the point.
[00:03:30] The Problem is we don't talk enough about making this transition from chaos and hype and urgency and intensity to calm confidence.
[00:03:45] Because calm confidence doesn't feel exciting on purpose. But if you don't know that you're going to make the mistake that lots and lots and lots of people do, you are going to misjudge your quote, unquote boring as something that needs to be fixed.
[00:04:06] And what I want you to understand and something that took me a long time to help other people understand. Many of my clients, I have to stop and ask this question, right? Are we running based on adrenaline?
[00:04:21] Are we running based on emotional highs?
[00:04:24] Do we need urgency to keep anything or everything going?
[00:04:30] And I have been there. And for, I would say 99% of high performing women, the answer is yes. We are used to working in that space.
[00:04:41] But here's what I want you to understand these three things. Intensity is not confidence.
[00:04:47] Urgency is not certainty, and excitement is never effectiveness.
[00:04:57] The whole point of calm confidence is to remove all of that emotional charge from the work.
[00:05:06] Because if your body has misdiagnosed confidence as something you need to feel, then what happens in your brain is actually these chemicals that are pouring into your brain that you have now become addicted to.
[00:05:24] Hmm.
[00:05:25] I want you to think about that. Are you addicted to adrenaline? Are you addicted to a little bit of chaos? I know, I know. I was. I still, very often when things are working well and things are calm, I have to physically say out loud, like I have to stop myself, put my hand on my heart and say, this is the point. This is the point.
[00:05:50] This is a new feeling. This is calm, confident, confidence. This is regulation.
[00:05:55] This is exactly what I'm looking for. And I have to consciously kind of talk myself off the chaos ledge.
[00:06:05] Anybody else? Anyone? Bueller? Because what happens is if you are addicted to that chaos, if you are addicted to that drama, if you are addicted to those early stages, stages of success everybody talks about. Remember when, Remember when it was so exciting? Remember when we would do anything? Remember when we showed up and. And we performed like crazy freaks until we were tired, Right? That in the beginning of a business, that's fun and it is exciting, but it isn't sustainable.
[00:06:43] So what begins to happen is you wake up one day, your business is actually working. And instead of being excited and thinking, oh my gosh, I'm actually maturing in my business, I'm actually leveling up in my business.
[00:06:57] We start to look for stimulation, we start to create drama where there is none.
[00:07:04] We may, oh my gosh, you know what? We gotta start changing what we're selling. Because this, if you have ever heard yourself say, this isn't exciting anymore, you are dead smack in the middle of it. And what does that make you do? It makes you put together like another offer, another combo, another something or another. And then if you have a sales team, you're making them crazy because you're running based on adrenaline. They're trying to find some sustainability, and you're switching things up, like every 30 days.
[00:07:43] When you're addicted to stimulation, you actually will manufacture urgency. Like it becomes a, oh, my gosh, we have to do something and we have to do something now.
[00:07:56] And what begins to unfold is, well, drama appears when absolutely none was required.
[00:08:07] So I want you to understand the actual point here is to create consistency. And the reason we're having this conversation is because we've been podcasting now for about half a year and things are going to start to work. If you are starting to implement these strategies, you are going to see things are actually starting to work. I want to warn you that it feels different.
[00:08:37] And I want you to grow in love with boredom. I want you to grow in love with peace. I want you to grow to love leadership.
[00:08:52] Because people will follow, customers will align with calm leadership.
[00:09:00] Far more than hype all day, every day.
[00:09:06] And honestly, the real crime here is so many of you are closer than you think.
[00:09:13] But you get to this point where you feel boredom and you actually self sabotage yourself because it feels boring.
[00:09:21] Like those ups and downs that you feel. Yes, businesses are cyclical, but if your business is cyclical based purely on emotional responses to things, that's you.
[00:09:35] That is you self sabotaging. That is not your business. And what you begin to do because you don't understand it is you start to look outside of yourself for all the reasons. It doesn't feel like it's working, it doesn't feel exciting. This is also another thing that I find really interesting.
[00:09:55] Where people like the grass is always greener scenario. It's like, well, look at all the excitement that's being generated over there.
[00:10:04] Well, that's how everything starts.
[00:10:08] Everybody starts in an exciting phase. The question is, can you create a business where you can show up, repeat what works, and do so without feeling a sense of urgency? Can you learn to tell yourself that confidence is not steeped or attached to excitement?
[00:10:33] Confident sellers, y', all, confident leaders are not reacting.
[00:10:39] They do not react to what's going on around them.
[00:10:45] And that's the benefit. Like, literally, this is what you're looking for.
[00:10:51] That you are missing out on repeatedly. And I've seen this over and over again. And this is why I'm going to repeat this. This is why people feel like they're on a treadmill because they haven't learned presence, calm presence, leadership presence is far better than performance.
[00:11:15] So what does this look like in your business?
[00:11:18] It looks like pushing your ego aside a little bit. It looks like having some level of real understanding of, you know, your psychology, understanding that you're not losing momentum because it feels calm. As a matter of fact, I would tell you it's in those periods of calm confidence.
[00:11:41] Whether you know this or not, any particular point in time that your business has had an acceleration.
[00:11:49] It may have started with excitement, but you get to a place where you're like, wow, this feels simpler. This might even feel easier. I now have extra time to exercise more, be with my family more, pay more attention to my team, like be with the leaders, enjoy the entire process.
[00:12:15] Then what happens is you then became addicted to that adrenaline and you started missing the adrenaline. You started telling yourself something was wrong, when in fact nothing was wrong at all.
[00:12:35] It's not laziness. So I want you to reframe that. As long as you're working, as long as you are repeatedly showing up in a process that works, the goal is emotional regulation.
[00:12:47] It is indeed a sales skill.
[00:12:51] It's not laziness.
[00:12:53] It's not this sense of you don't care.
[00:12:56] It's not that you're not committed because the proof is in your presence.
[00:13:03] It's in your presence. You know, I saw someone make a post today and they were talking about, you know what, I don't chase anymore.
[00:13:11] And I was like, bravo, bravo. That is entirely the point. When you get to a place where things feel boring and they are working, I want you to understand those two things are important. It doesn't just feel boring, it feels boring and it's working.
[00:13:31] That is indeed the huge flex.
[00:13:35] This phase of your business does not need fixing. Friends. If you are in that calm confidence slash boring phase, you are actually doing more good for your business than you can possibly imagine. You have to lean into it.
[00:13:54] And that's one of the things that we work on consistently in the calm sales studio. In the calm confidence sales studio. So if you are looking for a place to practice this, if you are looking to be surrounded by leadership and training that applauds this, that, that, that helps you nurture it, that creates a long term success for you, definitely click the link in the show notes, get into the calm, confident sales studio and take your seven day journey to re the very least, get in there and re regulate your nervous system and you can go from there.
[00:14:38] I hope you're picking up what I'm laying down because I got to tell you, having worked through the other side of it, business feels so much better on this side of the anxiety of the performing, of the pushiness of the urgency.
[00:14:57] This is sustainable and enjoyable and mostly impactful. You can do it. You're closer than you think. I'll talk to you guys soon. Make sure you hit subscribe, Leave a comment.
[00:15:11] I'll see you soon.
