From Trunk Sales to 6,000 Stores: What Serial Entrepreneurs Know About Starting Again — with Susie Miller

Episode 35 March 31, 2026 00:32:38
From Trunk Sales to 6,000 Stores: What Serial Entrepreneurs Know About Starting Again — with Susie Miller
Fix This, Grow Fast
From Trunk Sales to 6,000 Stores: What Serial Entrepreneurs Know About Starting Again — with Susie Miller

Mar 31 2026 | 00:32:38

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Show Notes

Susie Miller went from selling cookies out of the trunk of her car to landing in over 6,000 stores nationwide — then watched someone else run her company into the ground. In this episode, Genevieve sits down with her longtime friend and fellow entrepreneur to talk about what it actually takes to keep going after something you built falls apart.

They cover the real grief of selling a business, why alignment with a partner is non-negotiable, and why "starting over" is the wrong frame entirely. If you're in a season of reinvention — or you know one is coming — this one's for you.

What comes up:

MENTIONED IN THIS EPISODE

Find Susie's art:
https://www.thebrightspotart.com/

Watch the Conan O'Brien clip:
https://youtu.be/bs6l6CE6U9M?si=lrLOEKiPQGQAus1X

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Episode Transcript

[00:00:01] Speaker A: So how do you pivot and continue to step toward better and better options? That's really the subject of today's podcast and our ongoing series of I have cool, successful friends with a Susie Miller, self proclaimed jack of all trades, master of none. Although if we were being honest, I would have to brag on her a lot because she's got a lot of cool things going for her. But welcome, welcome to the podcast, Susie. [00:00:33] Speaker B: Thank you, Jen. My very first ever podcast, which I'm excited to do with you because I think I'd freak out if it were anybody else. Like, what do I do? What do I say? [00:00:45] Speaker A: And I love that because I think as women, we need to stay relevant and current and, and like, the whole point to me is like, lean on your friends. Lean like successful people lean on their networks to help them. And I'm happy, I'm one, I'm happy you're here. Selfishly, I'm like, you're doing me the favor. But two, I'm really happy to, to be your first podcast. I think you are fun and entertaining and I think people need to hear your messages. So tell us a little bit about your work life, your kind of hero's journey, if you will, of business success, because you've had several entrepreneurial experiences and you're like an artist, a really good one. As long as I've known you, you have been this incredible artist. Susie, full disclosure. Susie and I, at one point, we're going to start a greeting cards company. A really snarky greeting cards, which just in the nick of time when cards kind of went, you know, like, people are like, we're not sending out real cards anymore. But anyhow, so tell us your story, Susie. Tell us all the things. [00:02:05] Speaker B: Okay, first of all, I don't know if everybody knows this, but Jen and I used to be neighbors and I mean, I miss living by you so much. We did nothing but laugh and screw around and had just a great time. And it has been over 20 years. I think it's been a long time. Yeah. But we raised our kids together and just had so much fun. And I was going through all of my pictures because I am creating a photo album for my youngest. I had, I pulled out all the photographs during COVID is when I started it. And so I was like, oh, just so many pictures that I wanted to send you. So. So anyway, I love you, Jen. I love you. I love your family and everything you guys are doing. So me. So I have always, always been a creative person. I've always been an Entrepreneur. I just know that because first of all, I got yelled at when I was in grade school for being too independent. Shocker. And I'm like, why should I ask permission when I can just beg for forgiveness? Right? Like just, just do it. And I just started. I was always doodling and creating things for people and I was selling things in eighth grade. And then through high school I had a lot of art projects. And I remember, and I don't know if anybody else out there remembers, but I would do Play DOH sculpture. I would make my own. It was not play doh Bread dough sculpture was literally flour salt. So flour salt, part art. No, it was not. No, there was a lot of salt. [00:03:50] Speaker A: It was a lot. Salty. [00:03:51] Speaker B: It was salty, yeah. And so you could create. The dough was like perfect. And I would shape all these like Sesame street characters and use a garlic press for fur for the Cookie Monster. And then I'd bake it and dry it out and then paint it and mount it to these lovely wood. Remember the whole, the wooden sculpture, like piece of wood and you'd mount things on it. [00:04:16] Speaker A: Yeah. [00:04:17] Speaker B: Best mom of the year. Mom of the year, whatever. So I made, I was making those. And then in high school I went to Notre Dame Academy and it was really a college prep school and my major was art. And so I was very advanced. I had a great team teacher. But of course I was always freelancing on the side. And then in college I started this little, I don't even know what the name of the company was, but I would do hand painted sweatshirts and jewelry. This was before our time. And I would just set up a little shop like in the mall and sell tons of stuff. I mean I was just selling, selling and never saving one ounce, not even a dime. I blew that money so fast. [00:05:10] Speaker A: What were your first purchases? [00:05:13] Speaker B: Well, when I had a paper route, don't forget that in sixth grade, since we never had candy and sweets in the house, I would buy the Hostess apple pies. [00:05:26] Speaker A: I like the blueberry pies. [00:05:28] Speaker B: I, I liked them all. [00:05:30] Speaker A: I gained 30 pounds easily in, in high school just by having like a Hostess blueberry pie. Every day. [00:05:40] Speaker B: I did. Every day right after that, we deliver the papers. Let's go get the Hostess fruit pie. Eat it, scarf it down before mom and dad find out, you know. So anyway, so I'm trying to remember. All right, so paper route. And then I'm doing the freelancing. Then I, I, I work at an ad agency, which I hated every minute of it. I have said from a Very young age. I never want to work for anyone because I don't want anybody to boss me around. Oh, right. I kind of was bossing talking. Right. I know, Jen. I like to do what I like to do. And I think independent minded people, women, we're not policy. We are, you know, we just know what we want. We do, I think. [00:06:30] Speaker A: Not afraid to get it. Not afraid to get it. So you, you naturally leaned into and I think in a. In a very enlightened way. Leaned into like. No, this is how. This is my preferred work environment, which I think a lot of people are afraid to do. Where do you think that strength came from? [00:06:53] Speaker B: I don't know. I mean, honestly, I just love doing things by myself and nobody else was gonna do it, so I figured why not? And it was fun to make money and be creative. So when I worked at the ad agency, which it wasn't very creative. I thought it would be and it wasn't. So of course I had to do something more creative. And I met someone who was an art director there and we started a company and Jen, I don't know if you remember this, called Earthbound Environmental Creations. [00:07:29] Speaker A: Yes, I do remember that. [00:07:30] Speaker B: Yeah. And so we had a full line of T shirts, note cards and jewelry. Jewelry made on recycled plastic with soy based inks. I mean that was in 1990. [00:07:45] Speaker A: Way ahead of your time. [00:07:46] Speaker B: Yeah. And we sold, we would go to all the national science teachers conventions and we sold our. I mean we sold out like crazy. Our booth would be packed and then we started doing things for the Nature conservancy, Davey Tree Company, Simon Schuster published the series of coloring and activities books. And that was going really well until it didn't. [00:08:14] Speaker A: And isn't that the truth of everything? [00:08:18] Speaker B: Another very, very, very, very important information is if you get into business with somebody, you better be aligned with your goals. I mean, that's critical. And I let people take advantage of me, even though everybody and their brother was screaming that I was making some poor decisions. And of course, did I listen? No, because I wanted to do what I wanted to do. [00:08:44] Speaker A: So I love that. Alignment is not only, I think important in a partnership, but I think in a solo experience as well, like really reconnecting. Because things change, you know, you change, your stage of life changes. Is this still align anymore? It is more complicated when you have a partner who like now we're not even aligned. And that's crazy. [00:09:12] Speaker B: Yeah. That was not fun. It was not fun. So that kind of fizzled. And then, you know, I have little kids Start having little kids. That's when I met Jen and we started doing Arbonne. [00:09:30] Speaker A: Now, Susie, full disclosure, whatever. I tell my Arbonne story. I talk about my friend who I had the account, but she was, like, selling skin care out of the trunk of her car. Picking people up in, like, the drive through. Do you remember, like, every day coming to my. Like, I'd hear this knock on my back door, and you're like, hey. And you'd have a check in your hand, and you're like, my friend. My friend needs a set. This is the Susie, y'. All. This is the Suzy. So funny. So fun. We had a good time. [00:10:11] Speaker B: We had a great time. And I mean, we were in from the very beginning. [00:10:16] Speaker A: So you were. I wasn't. I wasn't at all. And when you got in was when I decided, like, let's see how it goes. Let's see how it goes. And you are, honestly a great salesperson. Like, when you talk about doing trade shows and stuff. I remember watching you, and I'm not kidding. You can make friends out of a freaking paper bag. [00:10:42] Speaker B: Oh, you're the one to talk. [00:10:44] Speaker A: Everybody literally, like, let me just tell you about this and why you absolutely can't live without it. And then, like, you'd thread it through this person's life so that they were like, give me 10. Give me 10 of them. [00:11:00] Speaker B: You're so sweet. [00:11:02] Speaker A: I would sit there and be like, oh, my gosh, watch this woman. And do you remember when we earned the trip to the Bahamas? [00:11:11] Speaker B: Yes. Yes. [00:11:13] Speaker A: How we both wanted to go home. [00:11:16] Speaker B: Yeah. Here we are in this gorgeous place, having the best time, and we're like, we need to go home. Because our kids were little. [00:11:23] Speaker A: That's right. [00:11:23] Speaker B: We're so ridiculous. [00:11:25] Speaker A: So far away. We were like, oh, my gosh, Susie, we can't swim to our children if we need them, we need to go home now. And then it was like, yeah, there's a flight out, like, next Thursday. Like, I don't know, Like. Like, we thought planes are like taxis. You just go outside and hail one and. And get back home. So this is the Susie of my story. I absolutely look back on those times with so much fun. But you were. You know, it's really interesting, Susie, to hear you talk about your thought process and your grit. Like, you're always willing. Like, you don't get defeated. You're like, I'm gonna just try. Tell. Tell me about that, and then we'll go past Arbonne. But tell me about that. Like, why. Why not just Decide like that that didn't work out, so nothing's gonna work out. Which a lot of people kind of get caught up in. [00:12:21] Speaker B: You know what? It is something I was definitely born with. I. I can remember from a very young age. I loved it when someone said to me, you can't do that. I'm like, oh, just watch me. I mean, that motivated me so much. And even to this day, I would rather people, you know, underestimate me and then kind of come out above then somebody thinking I'm all that and like, oh, how am I gonna ever measure up? You know? [00:12:49] Speaker A: Yeah. [00:12:50] Speaker B: So, yeah, that's in my blood. And I am scrappy. I'm also street smart. Very street smart. [00:12:56] Speaker A: Yes, yes. You can make something out of nothing. And you've got really great intuition. Intuition. But you also have this like, come on, let's go. Sort of like, we'll figure it out while we're doing it. Like, that is definitely part of your DNA. [00:13:14] Speaker B: Yeah. And that's the thing. I think a lot of people overthink when you're getting into a business. Most people say, oh, I have to do this and I have to do this and I have to do this and I have to do this and I can't do that, and this is too hard. And just thinking so far ahead and worrying about things that aren't even happening yet. And I mean, it's not always good, but really, that's the key to kind of fighting through is just, I'll figure it out when I get there. I'll figure it out when I get there. And guess what? If I don't know, I'm going to find somebody that does. So you bring those kind of people into your world. Yeah, we all have gifts, you know, and I don't have all of them. Jen, you're close, but. I'm always amazed at how you love being on stage. I mean, I would. Oh, my gosh, you're just a natural. It's such a gift, you know, girl, [00:14:21] Speaker A: you do it three times and I would not be able to get you off with a hook. I 100% know that. I'd be like, susie, get off this dude. Get off this dude. [00:14:32] Speaker B: Wrap it up. [00:14:33] Speaker A: So now Arbonne. We've gone past Arbonne. You do what after Arbonne? And we did well, by the way, just in case anybody's wondering. [00:14:41] Speaker B: We did. I was almost driving that Mercedes. Almost driving that Mercedes. And yeah, we had a great time. And then my kids, it got very complicated with the kids growing up and I mean, it's all about timing. So then I was just working part time and creating murals for lots of freelance. All along the way. Always. [00:15:07] Speaker A: Yeah, yeah, yeah. [00:15:09] Speaker B: Forgot that kind of thing. But we were living up there still. And my very dear friend, Liz Ann, our parents know each other. And I met this woman when I lived in Ann Arbor. She and I were both pregnant with our first kids. This is actually before you, Jen. Well, once my kids got into school, grade school, they started wanting nothing but sugar and junk food. Right. Well, Liz Ann, super health food person. Me, I always loved healthy food. I would eat wheat germ out of a jar. Like, weird trial healthy girl. [00:15:48] Speaker A: Yes. [00:15:49] Speaker B: I mean, I like my sugar too, [00:15:51] Speaker A: but we like healthy sugar. [00:15:53] Speaker B: Yeah. So we were, like, trying to trick our children into eating healthy foods. So I had this oatmeal chocolate chip cookie that was so yummy. Jen, I know you've tasted them many times. [00:16:04] Speaker A: I was a fan. [00:16:06] Speaker B: Yeah. Oatmeal chocolate chip. I mean, you can't go wrong, right? So you're. We would sneak flax seed and organic whole wheat pastry flour and wheat germ. [00:16:18] Speaker A: I'm just kidding. [00:16:19] Speaker B: Yeah. No broccoli in this one, but. So we started giving the kid, like, if you're gonna treat, why not have a treat? Why not have some nutrition in it? And then I started selling to all the moms at school and. [00:16:33] Speaker A: Out of the trunk of your car. [00:16:34] Speaker B: Out of the trunk of my car again. In a plastic bag. And, you know, the layered look, that was all. And you put a bow on it. And so then we. I just went into Whole Foods and of course, you know, the same thing. I had no idea what I was [00:16:50] Speaker A: doing, but it was like a thing just for everybody listening. It was a full fledged brand. [00:16:59] Speaker B: Yeah. [00:17:00] Speaker A: That was in Whole Foods. Were you in Costco? [00:17:05] Speaker B: Costco, Publix? Yeah. We are nationwide and over 6,000 stores. Yep. Among friends baking mixes. And they're still amazing to this day. [00:17:15] Speaker A: Susie, you never named a cookie after me. [00:17:18] Speaker B: I. I know you're bitter. [00:17:20] Speaker A: You didn't have no Tricky Jen cookie. [00:17:23] Speaker B: I wanted to. I wanted to. [00:17:26] Speaker A: The only saving grace was you didn't name any of your friends. So it was mostly your kids and family. [00:17:31] Speaker B: Right. We had to get through the kids and family. And Liz Ann was in charge of naming. I was just creating all the labels and things like that. [00:17:38] Speaker A: But they were the best cookie, and they were dry mix, healthy, healthy cookie mixes, baked mixes, and you added the wet ingredients and it was perfect. [00:17:49] Speaker B: And you can make them vegan very easily too. I mean, they would still be popular to this day. [00:17:54] Speaker A: Yeah, but 100%. [00:17:57] Speaker B: We ended up having to sell for many reasons. But that led me to. [00:18:05] Speaker A: Are they still around? Is. Is among. They're not slurred. Okay. [00:18:09] Speaker B: Nope. The people that bought our company actually ran it into the ground. [00:18:13] Speaker A: That happens. [00:18:14] Speaker B: Oh, it happens. Yeah. And that was actually very, very hard. It was. And it was like. It was like a death in. You know, you're grieving it. All my kids were grieving. It was very hard, but got to keep them. [00:18:29] Speaker A: But let's talk about that, though, because I think it's okay to stop. And we don't take enough time to acknowledge the emotional, spiritual, and physical involvement in creating something like that. That creates a huge impact. And this was like, before social media. Like, you were in the stores with your product. You were sample Vanna out there, and, like, getting into these stores. Stores. And getting people to fall in love with your brand. Of course you would grieve after that thing. [00:19:09] Speaker B: Yeah. Yeah. Because we. We. We birthed that baby. [00:19:13] Speaker A: Yeah, you did. [00:19:15] Speaker B: It was an amazing product. And, I mean, I put my blood, sweat, and tears into that. I mean, we had a huge facility. It was really cool, you know? [00:19:26] Speaker A: Yeah. So what advice do you have for people about allowing themselves to, like, hey, this chapter ends, and before you move on, like, let it go, feel the feels. What. What advice do you have? [00:19:41] Speaker B: Yeah, definitely. You have to grieve. I mean, it's just a grieving process, and everybody grieves differently. And it took. Oh, my gosh. I would say it took between six months and a year. It took a long time to get over that. And you just. It. It is what it is. That's life. You know, Life is up, life is down, and you just have to keep moving forward and find a way to laugh about it. And that. That I'm good at. And I know you are, too, Jen. [00:20:11] Speaker A: No, you're better. Like, you are my. [00:20:13] Speaker B: You are. You are. [00:20:15] Speaker A: No, you. You are my role model for laughing at stuff that I want to punch people in the throat about. You are gonna laugh, and I'm gonna be, like, on guard, and you're gonna be. This is so funny. [00:20:29] Speaker B: And I like what I miss about you. What I miss about. Oh, okay, now, sorry. This just made me think of our little episode in your home. [00:20:41] Speaker A: I knew you went. I knew. [00:20:44] Speaker B: We got to keep it clean. We got to keep it clean. So, Jen, what were we making? Was it glue that we spelled? [00:20:53] Speaker A: No, it was paint. [00:20:54] Speaker B: Oh, yes. [00:20:58] Speaker A: It was the era of faux painting. You were there because you were the artist. Yeah, Helping me paint my dining room. [00:21:08] Speaker B: Yeah. And so tricky Jen sort of spilled the paint. Or maybe I did. I don't know. [00:21:15] Speaker A: No, I think I did like a whole gallon all over the wooden floor. [00:21:19] Speaker B: Wooden. The hardwood. The beautiful hardwood floor. And Jen knew that she was going to get in trouble with her hubby, and so that. This is the part we have to leave out. [00:21:31] Speaker A: But Jen, well, well, let's just say I knew I was going to have to make amends. [00:21:38] Speaker B: And so then Jen goes, we. She looks at me and she goes, susie, scrub, scrub like you've never scrubbed before. [00:21:47] Speaker A: Scrub, Susie. [00:21:49] Speaker B: Oh, we were crying, we were laughing. So, so many great memories. [00:21:54] Speaker A: And we did get that floor. [00:21:56] Speaker B: We did. [00:21:57] Speaker A: Super clean. [00:21:59] Speaker B: I'm a girl's girl. [00:22:00] Speaker A: You [00:22:02] Speaker B: always looking out for you, Jen. [00:22:04] Speaker A: Oh, my gosh. Scrub, scrub, scrub. Like you've never scrubbed before. That. And that kind of became our mantra for every hard thing that we had to do, you know. So. All right, so we're done grieving. [00:22:20] Speaker B: We're done grieving. [00:22:22] Speaker A: And then what happens? [00:22:24] Speaker B: So then I decided, you know what? I want to do my art. I want to spend more time doing my art. This gift that God gave me, you know, I mean, I've been an artist my whole life. I'm a creative person. I just am. It's just who I am. And so this, the company that I work for now called the gfb, the Gluten Free Brothers. [00:22:49] Speaker A: Everybody knows. [00:22:50] Speaker B: And everybody knows there's actually an episode on Conan o' Brien that is so hilarious. Sorry, I'm. I'm a creative brain people. It's like squirrel, squirrel. So, you know, you just have to keep up with me. [00:23:07] Speaker A: Gluten Free Brothers. It was on. It was really. I'm on the brand. [00:23:11] Speaker B: So Conan's assistant makes these little baskets for the guests that come on Conan's show. Right? Okay. [00:23:17] Speaker A: Okay. [00:23:19] Speaker B: So one of his episodes, and I can send it to you, Jen, is about all the healthy foods that are in that basket. And Conan is just like, who's going to eat this crap? And so he's going through the whole basket and of course, the gluten free brothers bites were in there. And he's like, what is this? He's like, oh, the gluten free brothers are in town. They sound like a fun. But I mean. And Conan, you know, Conan, it's just hilarious. [00:23:46] Speaker A: If you have the link, I will put it in the show notes. [00:23:49] Speaker B: Okay. [00:23:49] Speaker A: Yeah, that would be great. [00:23:50] Speaker B: I will send that to you. [00:23:52] Speaker A: Yeah. [00:23:52] Speaker B: Okay. Back to what I was talking About. So anyway, Marsh the Gluten Free Brothers and Among Friends Baking Mixes. My company prior to this, we kind of grew up in the business. We were always helping each other. And when we sold Among Friends, I called up Marshall, who's the CEO, and I said, hey, do you need anything? [00:24:14] Speaker A: Connections? You're like, I got the connections. Yeah, I got the vibe. [00:24:19] Speaker B: Yeah, yeah, he knows me. I said, how about if. [00:24:22] Speaker A: Yep, go ahead. [00:24:23] Speaker B: How about if I work part time because I want to do my art? And he said, okay, how about 20 hours a week? Well, then I started getting into it and I called him back and I said, there's so much work to be done here. I think I need to do 30 hours a week. And in the meantime, I'm doing, figuring my art. How am I going to do this? And then a week later, he called and said, you want to just work full time? And I said, okay. And that was my thorough, you know, interview process. Eight years later, you know, so I do, I love my job. I'm director of sales for natural foods company called the Gluten Free Brothers. But it enables me, because I work from home, to have the flexibility. And then in the evening, on the weekends, that's when I, I'm still creating my art. And you know, being an artist is to, to do that full time can be. It's challenging. So I have the stability of having a full time job and then I can be creative in my, in my spare time. And I. It's really a good. The best of both worlds for right now in my life. [00:25:35] Speaker A: Well, and I loved seeing. And I didn't know any of this except that I saw on social media your gallery openings and where you're setting up and you're like, oh my gosh. And I'm like, I probably can't afford Susie anymore, but I love her work. Like, so, so good. So it's so good. We will put your. Is it. Do you have an Etsy store? Where do we. Where, where, where do people find you? [00:26:03] Speaker B: I. I have a website. [00:26:04] Speaker A: Great. So we will put the link there for people that are like, where is she? [00:26:08] Speaker B: Where? [00:26:08] Speaker A: We will put the link there. How is that going? What are the. You know, I know you're using, I know you're using some of your sales and marketing because I can see it 100% and everything that you're doing, but how is that going? Is it, Is it. I know it's probably emotionally, emotionally rewarding. Is it as big as you'd like it to be? What are your plans? [00:26:32] Speaker B: Well, well, since you asked, Jen, please tell us, Susie. It started out I was super excited because I found this place called Art Storefronts. And they said, okay, we can build your website for you and then we'll give you all the tools for social media. I enter, you know, had an interview with her to figure out what would work for me and what, what I wanted to do. And she, she said, I said, well, you know, how long, how much time will this take each day? 15 to 20 minutes for social media. And so I got my website built. It's absolutely beautiful. And then I did my first post and that took me about five hours. I was sweating. I'm like, what? This is so hard. I was just like, I can't do. I'm telling you, it's been one of the hardest things I have ever done. And I was putting so much pressure on myself, of course, and because I gotta do it perfectly. And so I'm like, I have to post every day and you have to do it at this specific time because this is when everyone's hot. And I would like, I swear I would just start sweating. I'm like. And then I finally said, okay, knock it off. You need to calm down, get a hold of yourself. [00:28:04] Speaker A: You're at a 10. You need to be at like a 4. [00:28:07] Speaker B: Yeah. And I didn't have my tricky Jen to tell me that. I just had myself and I just said, okay. I was getting so stressed out and I finally said, I'll do what I can do. So now I post when I can, which is not very often. It's very erratic, which they said is the worst thing to do because you won't gain a good following. I'm like, okay, it is what it is. So eventually I'll get there. Yeah, this one's probably not. [00:28:38] Speaker A: Listen, we all have five hour posts. We've all you have. [00:28:44] Speaker B: I get terrible at this. [00:28:46] Speaker A: You have to be bad in order to get good. That is 100% the truth. But especially I think for art. I think it's. I think it's simpler than you think. You might be over complicating it. [00:29:01] Speaker B: Yeah. [00:29:01] Speaker A: Because I follow a lot of people on Instagram and literally all they do is post their art. And there's a, there's a lot of repetition, by the way. They just post their art. You could be starting a YouTube channel where you're literally just talking. If you can talk and paint at the same time or talk and do your art and just kind of. People love watching that whole experience with Link to my store. Below. And yeah, we'll. We're gonna talk. We. It's. It's not. [00:29:37] Speaker B: That sounds awesome. [00:29:39] Speaker A: I'm tell. It's not. As the. The new thing now, Susie, is to use your day and your content, like your. Like your daytoday recording as your content. So here I am. You set your camera up, you're painting. Da da da da da, bam. Like, literally eight seconds. Eight seconds. [00:30:04] Speaker B: It's not hard. And I did videotape myself setting up for. I just. I was like, okay, that was not bad. [00:30:10] Speaker A: We don't videotape. We record now. We don't videotape. [00:30:14] Speaker B: We see. I mean, you guys didn't realize this, but this is a. A therapy session for me. A learning a YouTube on the IDIO recording. Okay. [00:30:27] Speaker A: You're gonna date us both. [00:30:29] Speaker B: Let me write that down. [00:30:31] Speaker A: I have it on my Betamax. It's on my Betamax. [00:30:34] Speaker B: Oh, okay. Now you're. No, I'm not there. [00:30:39] Speaker A: Oh, my gosh. Well, Susie, I remain motivated and excited by watching you and all you're doing. I honestly and truly knew I had to have you on this podcast because I've never actually been able to say how proud I am of all that you've done. Not that you need to be proud, you know, that my pride in you means anything, but it is really cool to watch your girlfriends succeed. It's really cool to watch your girlfriends start again. It's real. And, you know, it's really funny because people right now, like, in their midlife are going, oh, I'm starting again. I'm like, you're not starting again. You're aligning. Yeah, you are. You're evolving and realigning. And this time without. Let me pull out the list without the burnout, the chasing the crazy, you know, the doubt. And I'm having fun while I'm doing it, like, all of that. And you are the epitome of that. And I just had to have you on so that one my friends could meet the Susie in all of my stories. What else? [00:31:51] Speaker B: I miss you so much. I just. Jen, you're the best. I mean, honestly, I love watching you. I feel the same way about you. I'm so proud of you and wish that I lived closer. I jump up on that stage with you and we would do some fun little dances. [00:32:05] Speaker A: Well, we're gonna make it. We're gonna make it work. And we're. I have to do more than podcast once every 10 years. [00:32:13] Speaker B: And our talent show. The talent show. [00:32:16] Speaker A: Susie and I were in dance classes together just FYI. Yeah, so we got that going for us. But I love you so much. Thank you for. For being on and, like, keep being you, man. You are one of the coolest people I know, so. [00:32:29] Speaker B: Right back at you, girly. It was so fun. It was really fun. Thank you, Jen. [00:32:34] Speaker A: All right, we'll talk to you soon, Susie. [00:32:36] Speaker B: Okay.

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