[00:00:01] Speaker A: So if you're wondering, do successful people ask themselves different questions? Do they somehow have magic that you don't have?
Do they have less or more grit than you? We are going to explore all those things today and we're continuing our discussion on. Hey, successful people in my sphere of influence are cool and lovely human beings who do really cool things.
So welcome to the Call. Nancy Bocart. Nancy is the CEO and founder of Jordan Essentials. And she has always been someone that I've admired and looked at and think like, I love her vibe. So I wanted you all to see her, hear her story. And Nancy, just thank you. Thanks for being here. I know you're super busy.
[00:00:52] Speaker B: Well, thank you so much for having me. I always love hearing other people's stories, so I feel like I've got one to share. And thank you so much for asking me.
[00:00:59] Speaker A: Yeah, it is. We, we connected immediately. Like, we, we spoke on a panel together and I was like, she's my kind of people. So I really appreciate you saying yes, but take us on a journey. Tell us a little bit about your business story, Pepper, in whatever meaningful personal things you think are relevant. But let's start with, like, I know where you are now.
How did, how did, how did we start and how did we get there?
[00:01:27] Speaker B: We're just an overnight success story, so they always say, right? I think that's the first thing for listeners to understand. So I was a stay at home mom.
I had three little boys, and I had gone to college and quit my job after my son had. Was born with a pretty severe birth defect. And that changed the trajectory of my life about how I'm going to, you know, present and spend my time. And so we sold our house, sold our car, stayed home with Alex, and he's doing great, and went on to have two more little boys. And then at one point, my husband's like, they eat a lot. And if you thought about going back to work now, because our youngest had just turned one, and I remember thinking, I just, I don't know that I'm a job person. I don't think I like that idea. You know, have you ever thought that you're like, I have to do things different? I, I'm okay with making money. I just want to think differently.
And so my background is in catering, food, science events, creating these wonderful events and weddings, and I loved that world. The hours were terrible. But what I thought was, what do I have in inventory? What is it that I can do and what am I willing to do at this point? And what's worth it. I invented our lotion bar, which is a solid bar of lotion, and took it to craft fairs. Sold out. And women would walk up and go, I want to sell this. I'm like, so what? I'm a craft fair. You know, I'm just doing craft fairs in 1999, the holiday season.
And so.
And then some people walk up and go, hey, I want to help you make this. I'm like, so there were people who wanted to make it and people who wanted to sell it. And so we.
My husband had a business group. He was a heating air guy, had a little company here in Nixon, Missouri. And he's like, hey, let's talk to some people and see if we can't do something with this. Because in my first three craft fairs, I made $7,000 in 1999. That's like 70 grand today, right?
[00:03:30] Speaker A: So that was good money.
[00:03:32] Speaker B: That's good money. And he's like, yeah, this is something we can do. And then I said, well, all these women either want to help me make it or they want to help me sell it. And so we had learned really just at that moment about direct sales.
I didn't know what it was. I didn't know about multi level. I didn't. I said, I want to help my friends. I want to help all those people who wanted to do that. And so that was our entry.
We incorporated February of 2000. So that's 25 short years ago.
And so, yeah, so part of that was, you know, what do you have in inventory? What can I give back to the world?
Where do I fit in?
And I feel like I haven't worked a day. Now, the some days tax me a little bit, but I love what I do to this very day.
So every time I think, oh, this is a lot, I go back to, what would I do?
What would I sell? How would I sell it? And I affirm every decision I made as that young mom. And then we actually ended up two years into it, adopting our daughter from Russia as well. So we completed our family through our business, and I was able to help raise her and raise our business and create all these amazing relationships over 25 years. So that's kind of our starter story. I don't know how far you want me to go into all of it, but I still look back on that and think, man, we were so blessed and so bold. Bold. To take that jump at 33 years old.
[00:04:54] Speaker A: Yeah. Well, so let me ask the question about the boldness. The boldness.
So what? Where did that come from? Where did you conjure up the boldness? Because you started with a bar which sold for how much at the time?
[00:05:12] Speaker B: I mean, I'm sure it was $7, something like that.
[00:05:14] Speaker A: I want everybody to get the sense of how much was being sold here to generate $7,000, right?
So where did that boldness come from? Was it desperation? Was it inspiration?
[00:05:28] Speaker B: So the first one I went to, my husband Ron, he was my favorite person on the planet.
He said, I want you to just go and have fun.
He goes, don't go and sell stuff. He goes, you're at the house all day with the kids. I love people. I'm a major extrovert because I want you to just go have fun. You wanted to make some extra money for Christmas if you sell something great, if you don't go and meet people. And so my intention was, I knew I had a good product. I love the solid bar of lotion. We've hand poured almost 5 million of them.
We've got to be really close to approaching 5 million of them bars. And so I don't pour all of myself now, but my mom and I were pouring all these bars, and so I talked my mom into going to this little high school craft fair.
And we were sitting there, and people just kept walking by, and I'm like, well, how are they going to know? And my mom was the first car saleswoman in the St. Louis area in the 70s. And she goes, get up, put in their hand and say, have you ever seen a lotion bar? And let's start the conversation. And we got up, I had these little saucers that I'd bought at, like, garage sales, and I put my lotion bars on there, and I get up and say, have you ever tried a lotion bar? I'd put in their hand, like, no. And they buy five, they buy 10. And I was smart enough at the time.
I put my phone number on all the little cases, and Ron was at home. We were. Had just bought this little farmhouse, and he. People started calling our house. It was our landline, which is now our phone number still here to this day. And he said, people are calling to order your lotion bars, Nancy. I'm like, take the order. He brought Sheetrock because we were knocking down a wall or something.
But it wasn't desperation, because, I mean, I always believe that everything works out, because if you look back over your life, I don't care how old you are. Does it always work out? Yes, it does. 100% of the time. You either live or you learn something through that moment. So I can't regret anything. So watching how you know that great moment where she's like, just put in their hand. Ask them, I borrowed somebody's boldness. I borrowed my mom's boldness in that moment.
And you do need to be bold, because I knew what I had was great, and I knew it would help them. And then those are the people who are like, yeah, I want to do this. So over the years, you know, you have to go back and go, okay, I don't want to be obnoxious, and I don't want to be in people's face. I want to have something I know of value.
I want to meet amazing people who want what I have. And you just enjoy the journey. So there were a couple times, like in the financial crisis in 2008, 2007, 2008, that was our hardest time Pandemic wasn't the hardest for us. Starting up wasn't the hardest.
That was about six years into our business, seven years into our business.
It was a very, very, very difficult season for us. And that was where you really figure out what you're made of, you know, where you have got to push through.
Desperation did set in a little bit, I'm not gonna lie.
But at that time, Ron said. He goes, look, I called you to this. He called me to feed our family because I got to go get a job. And he went and got a job selling fancy thermostats so I could keep the business open. And we didn't have to pay him because we weren't paying ourselves much at that time.
We changed our name. I totally went into oblivion. But that's when you realize what you're made of. That's when you realize you're bold. And getting desperate never works.
I just haven't found that to work for us or anybody, really. It's that time where you go, remember who I am. Remember what I'm doing. Remember, it's good. Remember, it's noble. Remember, it always works out for me. And what's the lesson in this? And be patient, because our last seven years have been our biggest years. This last year, our sales revenue was up 75% and just consultant volume.
[00:09:03] Speaker A: Come on.
[00:09:04] Speaker B: Year has been so great.
You're just like, oh, that seems so. I'm like, it's not fast. It's a thousand things we build on. As you go through your own personal story.
[00:09:13] Speaker A: Yeah. So you said a couple things that I've heard repeatedly from successful people.
One of them is the word intention. And by the time this podcast airs, I will have done a series on the importance of intention, because there are women that are just out there working without intention, which to me is like flying a jet without a destination.
So can you speak a little bit to the importance of intention and success and how that played a role in your next steps, whatever steps they were?
[00:09:55] Speaker B: Yeah. So thank you. I, you know, looking at what our intention was, Ron's intention was to feed our family, you know, and to protect me and to keep me on my path.
And so going in, I became the CEO of our company in 2007. I've been the CEO ever since. That is not what I signed up for, but whenever I looked at my intentional actions, always trying to learn, grow, be more optimistic, be more grateful, meet more people.
I always say our original mission really hasn't changed. You know, is to help people find a great path by being a customer, hostess, or consultant with our amazing products and to help them in the journey with or without us. I mean, sometimes I help people. It has nothing to do with our business. My intention is to educate, empower, and equip people.
But that's my personal mission statement is three E's.
So I, I, I have to. When things get tough, you've got to write, go right back down to the base if your base isn't strong and you don't have your roadmap. I used to have these huge goals, and I thought, when I hit this goal, I'm going to do this. When I hit this goal, I'm going to do that. And it was so funny because I hit that goal several months ago, my big one, and I didn't even notice. I didn't even notice. So, and then everybody's like, we were in our sales meeting, like, did you realize you hit your big goal? I'm like, it doesn't feel as, as big as I thought it was going to be, but I met this consultant named Mary, and then I watched what happened in her life, and I realized I was educating, empowering, and equipping her for the future. And then I have a new person in manufacturing, a new manufacturing manager. She's young and fresh and excited. I'm doing some coaching with her and watching her thrive or watch my two sons help us run the company now. You know, I never intended for this to be a family business, but it's absolutely turned it out. Three of my four kids work here, and watching them grow and thrive as you leave that legacy, that's become a new intention. But it's really still Built on educating, empowering, equipping people. It just happens to be my children or Mallory in manufacturing or Mary who just joined the company. I still do all of our director 101, which is our entry level leadership welcomes every month because I want to know them, I want to hear their story, I want to see where they're at. I want to see how I can educate, empower and equip them them to be their best and highest self. And the more I stay on that path, yes, the sales come. But I will tell you after 25 years, as long as you're profitable, making money and you know, you're not worried about what's happening next with your finances, which we're a debt free company. I did that probably 10 years ago because I'm like, I am tired of living like this.
So out of 25 years, we've had 15 debt free.
So it's, it's, it is interesting with 10 debt free out of the 25.
[00:12:52] Speaker A: So.
[00:12:52] Speaker B: But thinking about how you stay on purpose with your intention, you have to set that rock.
You'll come back to it again and again and again.
So yeah, I'm excited. I'll have to go back and listen to the series.
[00:13:05] Speaker A: Yeah, well, it's kind of interesting because one of the things that we talk about is that there's a line that intention creates a line in the sand and you want to operate above the line. This is my intention zone or.
And when you don't have intention, there's nothing to say no to because everything's in play when there's no intention. So you have built your business living above the intention line and saying no to things that didn't work.
So let me ask you a question. What are some things you've had to say no to because they didn't align with your intention.
[00:13:45] Speaker B: So, you know, because I wanted to keep my faith in family first. And so when you do that and you run a company and I'm running it by myself, so my husband's a minor or an owner, still my favorite person and CEO of another company.
And so, you know, we had to, it was really hard with four kids in four different schools. times saying no to activities and things like that and being intentional, I would have people tell me, and if you're listening and I'm so sorry if this is you, you would, they would say, oh, I can't. That day is my, you know, husband's birthday.
And I'm like, my husband would be like, go, I'll see you on the Next day. I'll see you the day after. Because we as a family knew that this is where we were going. So I did miss a couple of milestone moments. But looking at my kids working with me now, compassionate, kind humans who, you know, do the right thing as much possible as we can, but saying no to some of that. So the other thing I really had to say no to this. I was thinking about this. When you're talking about intention, was how I let other people talk about me.
And if you are a strong, especially a strong woman, there are people who don't like you or want to pull you down below that line.
And, you know, they always talk about the dot on the page. What's on the page? Oh, there's the dot. Yeah, but you're missing 99%. I mean, it is. You gotta do some strong self coaching.
And it doesn't end. Don't know why.
And the more successful you get and the more you do, you know, haters gonna hate. And so you, you got to be so intentional about the words you tell yourself who you believe and.
And who you spend your time with. So I say no probably more often to people who try to get into my circle that just. And I'll try. But if, if we get to the point where they cannot stay positive or they're not going to sew into my life or they have jealousy issues or, you know, I feel like I can't share, then it. It's one of those things. It's been really difficult. But saying no to some relationships with some people over the years, you know, or an organization that you once line with that you're like, okay, this is, this is all the time I've got.
Silly thing, but I started doing Pilates twice a week. What a huge pain in the neck. And time suck that is. But, you know, as I get older, I'm like, I want to say yes to being healthy.
[00:16:13] Speaker A: Yes.
[00:16:13] Speaker B: I've got to say I block that time off. And as easy as it'd be to say, I'll just skip a class, I don't.
I just need to stick to taking care of me first. I wish I'd have known a little bit more of that when I was 40 people. I say, over 50, you get a little bit more moxie. It's true.
And you're not 50 yet. Just do it. You don't have to wait anymore.
[00:16:38] Speaker A: You don't have to wait for act two, Right?
[00:16:40] Speaker B: Don't wait. Don't wait.
[00:16:43] Speaker A: Well, that, that is all definitely sound advice for people.
And I Think that it's really interesting because what I hear you saying is it was, we were aligned on our intention and our values. I find that especially women in business, and especially if they aren't the major income earner, they don't share their intention with their significant other, and then there's just tons of conflict.
You. You navigated that perfectly because you and your husband were super aligned. And when you had to.
[00:17:26] Speaker B: Miss.
[00:17:27] Speaker A: Pardon me.
[00:17:27] Speaker B: Go ahead. It takes time, though, to get aligned.
A little bit of work there. I'm not gonna lie.
[00:17:34] Speaker A: It does. And you gotta bring home some cash. I'm telling you. I. I always tell people, I'm like, you know what? Your husband's belief will match yours, but it'll be amplified by the number of digits in the chat.
[00:17:47] Speaker B: Amen.
[00:17:49] Speaker A: You start making money, and all of a sudden, there's a lot of things they're willing to be flexible about. So the other thing that you mentioned that I think is super significant, and I think women downplay themselves all the time, was this awareness around personal inventory.
Personal inventory. I'm curious. Where did you learn to do that and how important is that? You have a huge sales field. You have seen patterns, I'm sure.
Let's talk a minute about personal inventory and the role that has in people's resilience and success.
[00:18:30] Speaker B: So it's interesting because, you know, I did go to school, and then I stayed home for seven years, and it was like starting from a dead stop. I mean, I knew a lot about my kids, and I volunteered at a MOPS group and, you know, and did all that. So as you're building that personal inventory, you know, for somebody who's like. I remember there was a day I thought, this is not the person I want to be, not who I want to be. So who am I? Where am I at?
You know, I took that inventory and thought, what's missing? Where do I need to go? And I am thankful, you know, that Ron felt the same way. So, you know, we did couples, we did personal.
Taking the time out to listen to a podcast, go to a women's retreat, somebody. My neighbor just referred a book to me, and so I just bought it the next day, but a little bit at a time. I mean, I do try to read a chapter a day.
I do try to intentionally schedule meetings and time with friends of mine who are either 10 years older or 10 years younger. I love that idea. I got that a long time ago from a good friend of mine, Milan, and she's like, you always should know a woman 10 years older and 10 years younger in your industry or at least close to living your life.
And so I've been really blessed with some of those great people in my life that I'm able to either so into or learn from. And so having that, you know, really expands, you know, who you are and where you're at. But if you're in a place where you're like, okay, I feel like something's missing, you know, taking that personal inventory.
I have a friend of mine too. She takes a personal retreat every year. Oh my gosh, it can't be quiet that long.
So I'm better in a group setting, you know, to have somebody lead me or hold me accountable or keep me focused. Otherwise I'll be off walking, you know, in the wrong direction if I'm not really careful. So I do think that there, it takes time, it takes energy, having an accountability person if it's not your spouse. And I think that sometimes people, their spouse isn't into it and you're so far apart, you have to love them where they're at and just keep going and just keep going. And whether they follow you or not, that's your person.
I think probably one of the best pieces I'll just get. Well, marriage advice. Stop trying to change your person. Uh huh. They will change themselves when they're ready. Our first five years was awful.
They just were terrible. And we both decided that we just don't want to be like that anymore. And so we picked up a new path and we spent years doing it.
It's gotten better and better and better. We've married 36 years.
[00:21:08] Speaker A: Come on. Congratulations.
[00:21:10] Speaker B: I know. I was a child. Child pride.
You know, longevity is important to both of us.
And to do that, our five core values are. Number three is learner. You've got to keep learning to make this life the best it can possibly be so that you can give to the most people you can to leave the impact on the world that you want to leave today. I want to leave more than just soap. Yeah. With a little bit of hope.
[00:21:36] Speaker A: Yeah. You know, you strike me. The thing that I'm watching that I hope our listeners are like really tuning into here is you're very clear, you're very clear about who you are, what you want to do and why you're doing it and where you're going. Like, I love that you can iterate like just at a moment's notice. My core values are these. Number three, you know, number three of your core values.
[00:22:08] Speaker B: Yeah.
[00:22:08] Speaker A: You're like, let me Just, oh, here's number three. And.
And that comes obviously with some intention. But have you always been someone interested in improving Nancy, or evolving Nancy? Is that something that you grew up doing? Is it something that you learned? Like this, as you say, didn't happen overnight.
And I'm just curious. Like, I know I learned that later in my career. They're like, oh, you're supposed to be becoming someone along the way. Like, I was like, no one mentioned that. Good information, maybe a lot earlier, but where did you pick that up?
[00:22:52] Speaker B: So I think some of it. And Ron, I love studying behavioral science, you know, people's personality types. And so if you study disc or anything, I think we all have it in us in our own zone. And so once we started studying some of these, like behavioral science or personality profiles, I'm like, oh, because, Ron, I like totally opposite or like the Myers Briggs or all that stuff. One of my favorites, if you want to pick up a good book, is the Strengths Finder. You don't have to read the whole book. Just read your own strengths. So we don't have strengths and weaknesses. They just say, play to your strengths. That was very, very freeing for me because I think I tried to be like other people. Like, I was a member of the DSA and I'd wear like the little man suit and try to be like the male CEOs, or, you know, try to emulate those things and breaking free into your own.
Into your own intention, your own purpose.
I do love that society, you know, probably in the last five, 10 years has embraced more of unique. Unique is better.
But back, I'm telling you, back in the day, when I started the company, it was about uniformity. You know, I'd walk into a room, I wasn't the smartest person there. I felt intimidated.
So I don't know that I've always felt that way.
But as soon as I was freed up to say, I am, you know, this is my personality, these are my strengths. I don't have to have weaknesses. I have a whole team of people. You know, whether you're the boss or not, you're surrounded by people. I think that God makes us all different so that we can compliment each other, but every person can find their own drive, their own sense of ownership within their own personality and stop trying to be somebody else. And that was when the struggle really ended for me was thinking, I don't have to be like my sister or another business owner or, you know, that girl from high school or, you know, the girl at church or somebody Else that seemed so put together.
I can be my own version of put together, which is a little quirky. Very, very creative. I don't like to sit at a desk all day long. I just wanted. I knew who I was. And the more I embraced that, the more successful I was. Which is so funny, right? You know, once you step out, you get to be all you want to be. So I wouldn't say I was. I think I used to want to be like everybody else.
[00:25:06] Speaker A: Yeah.
[00:25:06] Speaker B: You know, I didn't want to stick out even though I knew I was a little bit different.
You know, I did walk in the room.
I walked into this really, really old little church. We just moved in this little house.
I'd never gone to church before my entire life. And everybody there was had to been over.
Over 70. I guess now the older I get, I'm going to raise that number playing the organ and stuff. And I went to go leave, and this woman stopped me and she said, tell me about yourself. So I told her I had a baby. And she said, have you ever heard of mobs? I said, no. She goes, I want to start a mops group here. And I said, okay, let's do it. First day I met her, and then they had no children and preschoolers there for this program for mothers of preschoolers. I helped start that. We had like 70 moms by the time I remember how many children by the time I graduated out of that program to other things. But, yes, I think I'm a little bit born leader. Walk into a room, people like, hey, would you like to lead? I left my future Homemakers of America group in high school, and I wasn't even in the club.
She had asked me if I would come in and say a few words and if I would go ahead and start leading the group. And she kind of pulled me into it. I'm like, I don't sew. I don't like to sew.
I think there's a little bit of that in my personality. But I think every single person can find that uniqueness inside of them and, you know, start to live with that clarity. So we. We do have five core values.
We do try to help people find. I like a good bumper, so there's bumpers. I can do anything I want to in those lanes, and I don't have to recreate, you know, where as a creative person.
So some people are super detailed and, you know, data analytics, and then they don't like people like me. And then I. If I've got the bumpers on I can move in my lane. They know where the bumpers are. And it's really power punched our organization, we've worked on it with our distributors too. What kind of leader are you? You don't have to be like Tammy. You don't have to be like Karen. Maybe, you know, you're, you're just like Bobby or Jennifer. You get to be your own person. So I'm really big on individuality within the structure. So if you really want to sell sardines, I'm not your company, so you can just throw that right out. But if you really like the culture and you want to be a part of what we do and you like the products and the people, those bumpers, those guardrails are there and then you get to come in. And I really, really celebrate that individuality.
[00:27:32] Speaker A: Yeah, yeah, that, that closely aligns with something that, that I teach in sales, which is something that I call your unique sales sales DNA.
So I find that when people struggle with selling it is because, oh, I don't feel authentic and I don't feel pushy and, and we really promote in a very similar way.
Like take this test, figure out what your DNA is, find out, lean into those things. And by the way, when you listen to other people who have different DNA, learn how to meld those things instead of copying that person.
And then you are enjoying every conversation because it's aligned with who you are.
So completely, completely agree. And, and I think in today's social media world it's just really easy to accidentally adopt somebody else's personality and values. And you need to be reminded you're your secret sauce. You're your secret sauce. People can't compete with Nancy because there's only one Nancy. So lean into being Nancy. You know, that's, that's definitely. We're aligned 100%. And it leads me to my next question, which is having, having a business that has had its ups and downs. And because I'm on this other big campaign of like, listen, stop glamorizing business. It has its ups and its downs. It is worth the effort.
But having had a business that had some ups and downs and you are on an upward trajectory, which is fantastic.
What do you have to say to someone in particular? Maybe someone who's in a company that is experiencing a down and they're having doubts, like, what would your advice be to them about next steps for them? Should you know, what's their responsibility? What would, what was some of the advice you gave to your distributors?
[00:29:36] Speaker B: So I think one of the Things I do really well is I'm a transparent leader.
So if you're in a situation where you feel like somebody's not being transparent, I would ask them for transparency.
I'm always open. I'm open to conversations.
Like, we have convention. I'll just spend hours. People like, do I need to make an appointment to see you at convention? I'm like, no, this is my time with you as well.
So I think if you are in a time, first of all, you have to ask yourselves, do there's the product, the people, the industry, the pay plan, you know, because people are changing their pay plans, which is rough. I, you know, if anybody's listening, that's, you know, a corporate executive.
I always tell them, I said, think about this. If you went to work tomorrow, and they said, I'm going to pay you differently next month, you might be looking for a new job. So I don't take that very lightly.
When people are like, oh, they'll be fine. We're just making the comp plan changes.
We hold that very closely. We work with our top leaders. We do a lot of modeling.
We very, very, very rarely change that compensation plan. And I know economies are changing and things are happening, but, you know, for us to be able to stay debt free, that we stay the course, we stay really close. I get told this all the time and I don't understand why, and I'm just not going to change it.
You are such a real CEO or a real owner, and you're so accessible. I'm like, well, how boring would it be if I wasn't? And how would I know what's going on? And how do you have. How do you run a company that you're out of touch? So, you know, I pride myself on that and I still love what I do. So I want to be very, very present with our field. So if you're going through a downturn and we did, and you know, we lost people here and there, because whatever is happening in your family, I won't judge you for whatever you've got going on in your life now. I hope we'll have a conversation.
You know, if you've built to a certain level and you've been a part of our family here and our culture, and then all of a sudden you're gone, I will miss you. I will notice, and I'd love to talk about it, but life does happen for people.
But, you know, if you're looking, I do think it's easier, it's better for people to stay if you can stay.
And I've even had people call and say, I'm interested in looking at your company. I'm with this company. I've talked them into staying at their company.
You know, unless it isn't in line with you anymore, you know, with your ethics, your morals.
That pay plan doesn't work for your family anymore. Something's happened with the products, then that's a little bit different. But if you feel like there's just shifts in the industry and things happening, ask for transparency. Lean in where you can.
We have an incredible amount of longevity with our field and with our leaders. It is incredible. We just had the 25th anniversary. We had the OCS because we were originally Country Bunny. They got the OC jacket with a bunny on this side, essentials on that side.
Silver anniversary. But I was like, wow. And how many people stayed our customers even as they rolled out of our database as a consultant? I just was at a class the other day and this guy's like, aren't you Nancy? I'm like, yeah. She goes, I was one of your reps 15 years ago. I'm like, really? Because I've been a customer ever since.
You've got to hold your integrity. You got to. You know, people want to be a part of something good. Um. And if there's something you feel like is bad, don't let your head play games on you. Go find out. Go find out. Live in the truth and reality and then lean in. I think too many people give up too soon in our society these days.
We're hiring for a position. I'm like, you've been here six months there, eight months through, you know, hopping around why I have a hard time taking you seriously, that you're not going to do that to me too. Evidence shows that's what's going to happen.
So there's a little lack of that diligence and drive, which is our first two core values that wouldn't work with us here at Jordan Essentials, because we do expect people to have a diligence, which is, what do I need to learn? What do I need to know? Where do I need to go? How do I find that information? And hopefully we feel like an open door for that, too.
[00:33:28] Speaker A: Yeah. Yeah. And I think, too, it depends.
I think the conversation needs to be had is, have you done all the work you need to?
[00:33:38] Speaker B: Yes.
[00:33:38] Speaker A: At the business you're at. Because if you think you're going to escape a lesson by jumping to another company, never seen that happen.
I. I'm like, yep, still struggling with the same thing over there. Over there. So. So don't do it. Well, Nancy, where can. Where can people find you?
[00:34:01] Speaker B: Where.
[00:34:01] Speaker A: Where are you hanging out? Are you on social media?
Tell us, you know, if someone's like, you know what? I love that Nancy. I love her vibe. Where can they find you?
[00:34:11] Speaker B: So, first of all, I think the easiest place to find us is our Facebook business page. I do classes on there every month called community classes on essential oils, personal care and natural products.
I did a gifting class on how to put together gift. I still love doing that. A lot of fun. We do some really great content on there. We got a great message chat there that the whole team watches for. We pass on all the messages. I used to have a website, but I'm like, I got a whole company there. We also have one called Discover Jordan Essentials, and I think that's the name of the Facebook group. Or you can go to our main page and we'll send you there. But we do what I call open heart open house. And so in that group for three days, we do quite a bit of interaction, learning about Jordan Essentials, who we are, and I'm on there with them as well. And then that group's open all the time.
We're on. We're on TikTok now.
Instagram. Facebook's our primary platform. We also have a great
[email protected] we have consultants in all 50 states. We've got leaders everywhere.
But yeah, so I'm hanging out with my people. I'm on there. I have a personal Instagram separate from the company. If you'd like to see my amazing dog, my husband, if you want to see my life, it's just Nancy underscore Bogart. Okay, 26, I think so.
[00:35:30] Speaker A: Fantastic. And. And tell us where you're taking. Where are we going with Jordan Essentials? What are. What's your 2026 and beyond goals?
[00:35:39] Speaker B: So 2026, we. We added onto our building. We actually will break into the building. We'll move in here in 2026.
And we are moving into. Since we have the 25th anniversary, I feel like that's also a sweet spot in your marriage.
So this is moving into our era where, you know, we have so much abundance. We have now I have resources for new bottles, packaging, adding onto. We're investing. This is our year of investing in our field, investing in, you know, technology. For a lot of our processes are still very. Artesian is the word I like to use, which means small batch. Because we make our products we don't just sales and marketing. We make our products here in Nixa also because we create a lot of jobs here. We also work with the disability community. My daughter's one of them for job sites. So we're doing job creation at a time where unemployment's an all time high. So. But really it's the year of investing. Investing in all that's been given to us and then multiplying on that. Because I think we're at a point where it's the flywheel effect, if you've read about that, where it's so hard to push. So hard to push and it's getting faster and, and you can go like this. So I want to enjoy that season.
[00:36:49] Speaker A: Yes.
[00:36:50] Speaker B: And enjoy where we're headed and expanding our horizon. Staying in the United States. I'm really not interested in international business. I think there are women in Idaho who need us and New Jersey and Tennessee and, you know, Michigan. I just feel like there's so much opportunity here in the United States and especially manufacturing here, shipping here, and just creating such a great, great build moment. Because last year was like holding onto the tail of the tiger. It was so crazy. I feel like we're like, okay, recalculate, reset, and then let's go again.
[00:37:23] Speaker A: Well, congratulations on your success and congratulations on the person honestly you've become in the impact that you're creating. I'm going to let you end off with one last thing that like, if nobody remembered anything from this conversation except what you're about to say, what would it be?
[00:37:46] Speaker B: You know, I, I, I took this motto a couple years ago that it always works out for Nancy, but it always works out for you too. All you have to do is insert your name right there because your mind listens to you, it hears what you say. If you like my confidence or my story today, that can be yours. Because nobody can take that from you. And there's really nothing stopping you except the journey you have between who you are today to where you're going to go. Because it does always work out for you.
[00:38:13] Speaker A: Oh, that's her story and she's sticking to it. I love it. Thank you so much, Nancy. It was great having you.
[00:38:21] Speaker B: Thank you so much for having me. I really enjoyed it.
[00:38:23] Speaker A: Yeah, thanks.
